Forging Ahead

Australia Malaysia: Forging Ahead Initiative

Introduction

The Australia Malaysia Business Council (AMBC) and the Malaysia Australia Business Council (MABC) together with the Malaysian Investment Development Authority (MIDA) and Malaysia External Trade Development Corporation (MATRADE) are collaborating to implement the Australia Malaysia: Forging Ahead Initiative.

Roxby Media Australia has been appointed by AMBC as its National Media partner to implement this multi-media initiative featuring print media, digital, new and social media, trade mission, a series of events and a major launch in Melbourne and Kuala Lumpur as key components of AMBC/MABC’s strategy of promoting the opportunities for trade and investment between Australia and Malaysia.

Background

The intention of Australia Malaysia: Forging Ahead Initiative is to build on the awareness of trade and investment opportunities created following the Australian Journalist Visit program conducted in September 2011.

The concept for this initiative was initially developed by AMBC and MABC in consultation with Roxy Media Australia, a Public Relations and Multimedia organisation recognised for the design, development and implementation of similar initiatives to support the Australia/China, Australia/Korea and Australia/Arab Countries trade and investment relationships.

It was agreed that AMBC would act as the lead agency to drive the implementation of this initiative, strongly supported by MABC and endorsed by Malaysia’s two key trade and investment agencies MIDA (inbound trade and investment) and MATRADE (outbound trade and investment).

Download Programme document <click here>

Download Invitation Registration <click here>

Download Media Kit for Business <click here>

Download Media Kit for Education <click here>